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搜尋參考資料: 1.博客來-中文書>專業/教科書/政府出版品>管理類>企業管 … Strategic Management: Text and Cases(8版) Alan B. Eisner,Gerry McNamara,Gregory G. Dess ,華泰文化,出版日期:2016-02-03 New Features 1.Insights from … Strategic Management: Text and Cases(8版) Alan B. Eisner,Gerry McNamara,Gregory G. Dess ,華泰文化,出版日期:2016-02-03 New Features 1.Insights from … www.hwatai.com.tw/webc/html/book/02.aspx?kind2=A012100 Strategic Management: Text and Cases 作 譯 者: Dess,Eisner,Lumpkin,McNamara I S B N - 10: 1259255875 I S B N - 13: 9781259255878 ... www.flytownbooks.com/menu.asp?CategoryID=181&Menu=21 Statistics for the Behavioral Sciences 10/e +年份: 2017 年10... Linear Algebra: with Applications 9/e 年份: 2015 年9 版... An Introduction to Management Science 14/e +年份: 2016 年14... Operations Management … https://en.wikipedia.org/wiki/Green_marketing Green marketing is the marketing of products that are presumed to be environmentally preferable to others. [1] ... Green marketing cases Phillips's "Marathon" CFL lightbulb … |
詳細資料ISBN:9781259255878 叢書系列:策略管理 規格:平裝 / 730頁 / 普通級/ 單色印刷 / 初版 出版地:台灣 內容簡介 NEW FEATURES 1.INSIGHTS FROM EXECUTIVES. THIS FEATURE HIGHLIGHTS EXECUTIVES WHO HAVE BEEN EXTREMELY HELPFUL IN ADDRESSING ISSUES THAT ARE SALIENT TO STRATEGIC MANAGEMENT. THESE EXECUTIVES, EACH OF WHOM WAS INTERVIEWED BY THE AUTHORS THEMSELVES, HAIL FROM WORLDWIDE ORGANIZATIONS AND INCLUDE LISE SAARI (FORMER DIRECTOR OF GLOBAL EMPLOYEE RESEARCH, IBM), TERRIE CAMPBELL, (VICE PRESIDENT OF STRATEGIC MARKETING AT RICOH AMERICAS CORPORATION), AND DAVID DREWS (EXECUTIVE VICE PRESIDENT AND CFO OF PROJECT: WORLDWIDE, A GLOBAL NETWORK OF MARKETING AGENCIES). 2.INSIGHTS FROM RESEARCH. THIS FEATURE SUMMARIZES THE AUTHORS’ KEY RESEARCH FINDINGS ON A VARIETY OF ISSUES AND, MORE IMPORTANTLY, ADDRESSES THEIR RELEVANCE FOR MAKING ORGANIZATIONS (AND MANAGERS!) MORE EFFECTIVE. IN CHAPTER 2 THE AUTHORS DISCUSS FINDINGS FROM A META-ANALYSIS (RESEARCH COMBINING MANY INDIVIDUAL STUDIES) TO DEBUNK SEVERAL MYTHS ABOUT OLDER WORKERS—A TOPIC OF INCREASING IMPORTANCE, GIVEN THE CHANGING DEMOGRAPHICS IN MANY DEVELOPED COUNTRIES. IN CHAPTER 4, THEY ADDRESS A FASCINATING STUDY THAT FOUND THAT “DORMANT TIES” (PEOPLE WITH WHOM WE HAVE NOT BEEN IN CONTACT FOR AT LEAST THREE YEARS) CAN BE EXTREMELY VALUABLE. AND, IN CHAPTER 8, THEY EXPLORE USEFUL RESEARCH ABOUT WHAT TO CONSIDER WHEN LEADING VIRTUAL TEAMS. |
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